Ora Vivo Armand Assante by Victor Vitale is the entrance of Hollywood screen legend Armand Assante into the premium cigar industry. Although Armand is not new to cigars by any means, this is his first self-branded product. Partnering with Gary Macchione and veteran cigar maker Victor Vitale, this product launched at the IPCPR convention of 2013. I took Armand’s concept and idea and created what you see here, a timeless piece that will be celebrated for years.