I was contacted by Tyler Garns, an Infusionsoft and marketing expert, to give his company a fresh, approachable identity. The company name, Box Out Marketing, is based on the concept of ‘boxing out’ your competition. This idea is represented in the logo, which was based off one of the exercises Tyler uses with his clients. The exercise consists of naming 3 competitors, what makes them unique, and what it is that makes your company any different than theirs.